Thursday, June 11, 2009

The E.N.D. (The Energy Never Dies)

The E.N.D. (The Energy Never Dies)


Customer Review:
Like I said, the album was a good dance/rap album, I can gaurantee you'll hear at least one of these tracks in the club some time. Tracks like the hard-hitting and bare-bones "Boom Boom Pow" have you up and moving alongside other danceable tracks, such as the sound-lush "Rock That Body", and the good-times "I Gotta Feeling". As the album progresses towards the end, unfortunately, this seems to die off, and the tracks become relatively hard to listen to, with Fergie wailing in the background to whichever rap will.i.am has sampled in overtop of her.

I've always had a problem with artists who attempt to throw a message into an album, and seemingly at the last minute, like BEP does with The E.N.D. and, come to think of it, with Monkey Business as well. The album follows a basic catalogue of party songs, but with songs like "Now Generation" and "One Tribe", BEP attempts to tell us something about ourselves, and provide a social criticism. This is given to us from the same artists who in previous songs claimed that they were too drunk to remember the lyrics, or were expecting late-nite booty calls. "Now Generation" essentially stands as a anthem to percieved entitlement, childish spoiledness, and a pointlessly thrown-in example of Obama-love. "Once Tribe" extrapolates on this when will.i.am tells us that in order to progress forward to 'peace' we must actually empty our minds, and become amnesiacs. Hardly solid advice for the future. It seems as if the artists have no actual concept of how to get what they want (Peace? Entitlement? Or maybe just booze. Who knows), but want it nonetheless.

Worthy of three stars, for the musical creativity, but not worthy of more, for the simple fact that it attempts to be intelligent in the end when the entire album negates intelligence, and slowly dies off from its great start.

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